The Plus It Forward Purpose

Plus it Forward, a spin on the widely popular concept of Pay it Forward, was created with the intent of spreading kindness through random acts and empowering others to do the same. Kindness can be spread anytime, anywhere, for little or no money; and the ripple effect of these acts live on and leave a priceless impact on someone’s life. It’s so simple, yet so powerful.

“The intention of Plus It Forward Day is simply to do good things for other people,” states Dave Larson, Affinity Plus President and CEO. “Our hope is that by scattering kindness, more kindness will be the result; whether you’re a giver who keeps on giving, or a receiver who wants to Plus It Forward and share kindness with someone else.”

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Feature Story

On Oct. 10, 2016, 25 Minnesota credit unions joined forces to spread kindness across the state for the fourth annual Plus It Forward Day. Through this collaborative effort, more than 1,200 credit union employees and members dedicated 7,300 total volunteer hours, impacting an estimated 22,000+ people in more than 65 communities around the state. Save the date for the next Plus It Forward Day – Monday, Oct. 9, 2017.