The Plus It Forward Purpose

Plus it Forward, a spin on the widely popular concept of Pay it Forward, was created with the intent of spreading kindness through random acts and empowering others to do the same. Kindness can be spread anytime, anywhere, for little or no money; and the ripple effect of these acts live on and leave a priceless impact on someone’s life. It’s so simple, yet so powerful.

“The intention of Plus It Forward Day is simply to do good things for other people,” states Dave Larson, Affinity Plus President and CEO. “Our hope is that by scattering kindness, more kindness will be the result; whether you’re a giver who keeps on giving, or a receiver who wants to Plus It Forward and share kindness with someone else.”



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In 2015, Plus It Forward Day saw the participation of 13 fellow Minnesota credit unions that hosted community days of kindness, which included 966 credit union employees who logged more than 6,200 volunteer hours and spread kindness to an estimated 18,000 people in 36 communities across our state. Save the date for the next Plus It Forward Day, October 10, 2016.

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